Volunteer Slots Available
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Benefits of lending your skills: Convenient online sessions. Coaching material provided. Meet amazing entrepreneurs from diverse backgrounds. Quick onboarding.
Pricing for Profit
Financial Projections
Social Media Marketing
Website Review
SWOT Analysis
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Knowledge of the difference between categories of costs (e.g. COGS vs. Operating Expenses)
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Intermediate spreadsheet knowledge
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Ability to adjust a linked/dynamic Excel workbook with dependencies in mind
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Comfort with explaining key financial ratios, including gross margin and operating margin
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Comfort with providing insight and correction regarding the assumptions made by business owners when not reasonable or attainable
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How To Set Up Social Media Accounts
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Social Media Planning Calendars and Schedulers
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Hashtags
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Design Tools
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Composing Effective Posts
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Brand and Marketing Guidelines
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SEO
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Website Navigation
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Mobile Responsiveness
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CTAs and Messaging
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Tools, Tricks, Design Best Practices
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Experience doing basic market research to analyze the competitive landscape
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Ability to determine the key drivers of competitive advantage
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Knowledge of the difference between categories of costs (e.g. COGS vs. Operating Expenses)
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Intermediate spreadsheet knowledge
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Ability to adjust a linked/dynamic Excel workbook with dependencies in mind
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Comfort with explaining key financial ratios, including gross margin and operating margin.
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Comfort with providing insight and correction regarding the assumptions made by business owners when not reasonable or attainable.
Marketing Persona
Marketing Plan
SEO
Pitch Deck Building
Pitch Practice
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Experience in marketing plans and development, including but not limited to;
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Advertising
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Building Avatars/Personas
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Social Media Strategy
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Email Marketing
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Using Sales Data to Inform Marketing Plans
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Competitive Analysis
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Multi-Platform SEO Execution (Search Engines, Marketplace, and Social)
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On-Page and Technical SEO Optimization
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CMS Backend Navigation (WordPress, Shopify, and Custom Hosts)
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Metadata and Site Architecture Management
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Cross-Channel Keyword Strategy
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Pitch development experience
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Crafting dynamic presentations
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Financial Analysis of Businesses
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Marketing & Branding
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Performance Coaching
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Constructive Performance Evaluation
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Uplifting and Actionable Feedback Delivery
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Narrative and Content Refinement
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Demeanor and Body Language Coaching
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Public Speaking Confidence Building
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Persuasive Communication Strateg
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Must have completed the Zoom training (or watched the training video).
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Have experience in creating marketing personas/avatars
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Understand target demographics and psychographics