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Advisor Slots Available

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Accounting Documents
Website setup on laptop

SKILLS REQUIRED

  • Knowledge of the difference between categories of costs (e.g. COGS vs. Operating Expenses)

  • Intermediate spreadsheet knowledge 

  • Ability to adjust a linked/dynamic Excel workbook with dependencies in mind

  • Comfort with explaining key financial ratios, including gross margin and operating margin

  • Comfort with providing insight and correction regarding the assumptions made by business owners when not reasonable or attainable

SKILLS REQUIRED

  • How To Set Up Social Media Accounts

  • Social Media Planning Calendars and Schedulers

  • Hashtags

  • Design Tools

  • Composing Effective Posts

  • Brand and Marketing Guidelines

SKILLS REQUIRED

  • SEO

  • Website Navigation

  • Mobile Responsiveness

  • CTAs and Messaging

  • Tools, Tricks, Design Best Practices

Financial Projections

Social Media Marketing

Website Review

Track

SWOT Analysis

SKILLS REQUIRED

  • Experience doing basic market research to analyze the competitive landscape

  • Ability to determine the key drivers of competitive advantage

Audience Clapping

Group Session:
Pitch Deck

SKILLS REQUIRED

  • Pitch development experience

  • Crafting dynamic presentations

  • Financial Analysis of Businesses

  • Marketing & Branding

  • Performance Coaching

Developer looking on screen

Group Session:
Marketing Plan

SKILLS REQUIRED

Experience in marketing plans and development, including but not limited to;

  • Advertising

  • Building Avatars/Personas

  • Social Media Strategy

  • Email Marketing

  • Using Sales Data to Inform Marketing Plans

  • Competitive Analysis

Developer looking on screen

Group Session: Pricing

SKILLS REQUIRED

  • Knowledge of the difference between categories of costs (e.g. COGS vs. Operating Expenses)

  • Intermediate spreadsheet knowledge

  • Ability to adjust a linked/dynamic Excel workbook with dependencies in mind

  • Comfort with explaining key financial ratios, including gross margin and operating margin.

  • Comfort with providing insight and correction regarding the assumptions made by business owners when not reasonable or attainable.

The Institute for Entrepreneurial Leadership (IFEL), founded in 2002, is an independent, 501(c)(3) nonprofit organization that supports economic development through entrepreneurship. We are experts in creating and implementing small business programming in support of larger economic development objectives. Our services and programs help ambitious “every day” entrepreneurs gain access to the knowledge, networks, and capital necessary to succeed in business.

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The Institute for Entrepreneurial Leadership does not discriminate on the basis of race, color, national origin, sex, age or disability.

 

Go to WeAreIFEL.org to learn more >>

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550 Broad Street, Newark, NJ 07102

Phone: 973.353.0611 

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