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Accounting Documents
Website setup on laptop

SKILLS REQUIRED

  • Knowledge of the difference between categories of costs (e.g. COGS vs. Operating Expenses)

  • Intermediate spreadsheet knowledge 

  • Ability to adjust a linked/dynamic Excel workbook with dependencies in mind

  • Comfort with explaining key financial ratios, including gross margin and operating margin

  • Comfort with providing insight and correction regarding the assumptions made by business owners when not reasonable or attainable

SKILLS REQUIRED

  • How To Set Up Social Media Accounts

  • Social Media Planning Calendars and Schedulers

  • Hashtags

  • Design Tools

  • Composing Effective Posts

  • Brand and Marketing Guidelines

SKILLS REQUIRED

  • SEO

  • Website Navigation

  • Mobile Responsiveness

  • CTAs and Messaging

  • Tools, Tricks, Design Best Practices

Financial Projections

Social Media Marketing

Website Review

Track

Competitive Analysis

SKILLS REQUIRED

  • Experience doing basic market research to analyze the competitive landscape

  • Ability to determine the key drivers of competitive advantage

Audience Clapping

Group Session:
Pitch Deck

SKILLS REQUIRED

  • Pitch development experience

  • Crafting dynamic presentations

  • Financial Analysis of Businesses

  • Marketing & Branding

  • Performance Coaching

Developer looking on screen

Group Session:
Marketing Plan

SKILLS REQUIRED

Experience in marketing plans and development, including but not limited to;

  • Advertising

  • Building Avatars/Personas

  • Social Media Strategy

  • Email Marketing

  • Using Sales Data to Inform Marketing Plans

  • Competitive Analysis

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